Sales Channel - Sales Glossary - Upnify
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Sales Channel


The way or means by which products or services are carried out to the market so that they can be purchased by consumers. A sales channel can be direct or indirect (through an intermediary, such as a retailer or distributor).


Examples of direct channels: direct sales, e-commerce, telemarketing or sales force (internal or field), all directly managed by the brand.


Examples of indirect channels: distributors, partners, reps, franchisees, wholesalers and retailers.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.