The term sales cycle describes the time and the process between the first contact with the customer and the moment the sale is made. Sales, lead times and processes used in this cycle vary depending on the company, type of business, market size, etc. The sales cycle can be less than a minute or it can be many months or even a few years.
Example of products with short sales cycles: household appliances, consumer goods.
Example of products with long sales cycles: real estate, automobiles, specialized machinery.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.