Unlike the purchase funnel, the Sales Funnel refers to the process that every company goes through to offer its products or services, in other words, it is the series of steps it follows to identify business opportunities in the needs of its customers.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.