Sales objection refers to a hesitation, doubt, concern, or resistance expressed by a prospective customer during a sales pitch or presentation, which can hinder the sale of a product or service.
Sales objections may arise due to various reasons, such as pricing, timing, competition, need, trust, or authority, among others. Effective handling of sales objections involves understanding and addressing the customer's concerns, providing relevant information, building trust and rapport, and highlighting the benefits of the product or service.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.