The total sales of a given product by all the companies that market it, over a period of time.
The sales potential for a new product is generally evaluated by a company interested in producing it, this is done before starting production to determine if the production efforts can be worthwhile.
In other words, it is the maximum power at which a product can be sold, so that divided by the cost of the raw material, it results in the percentage of the proposed cost.
In many cases, the potential selling price cannot be collected, since several factors are involved.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.