Also known as sales forecast, it is the amount of revenue that a company expects to generate in a certain period of time; it can be monthly, quarterly or annually. This calculation is made considering the sales amounts of previous periods.
This report evaluates the organization's data, history, sales process, external factors, market trends, competition, etc. In this way, a prediction of the performance of the collaborators is obtained, giving a better visualization of what may be opportunities for success.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.