Promotion is the means by which a product or service is made well-known. It can be done through merchandising, events, advertising campaigns, personal sales, contests, loyalty programs, economic promotions, social networks, mailing campaigns or any other means.
These media must be directed with the same objective in order to have an order at the time of dissemination, thus ensuring that the marketing components are aligned in the same way to the objective.
The sales promotion must contain incentives that increase the value of the offer to the customer.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.