A salesperson or authorized agent who is authorized to make sales or do business on a company's representation, usually for a commission and/or salary.
Among the functions performed by a sales representative are:
Follow up with potential customers.
Reach agreements with potential customers to close the largest number of sales.
The sales representative, besides being a fundamental element in any organization, helps to identify potential customers, as well as to contact and visit them. Maintains and develops relationships with existing customers, analyzes their needs and advises them about the products or services being offered.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.