Sales Script - Sales Glossary - Upnify
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Sales Script


Also known as "Call Speech", it is the outline of the points to be covered in a telephone conversation with a customer and/or prospect. It is generally used by telemarketers and inbound sales executives to improve the speed of their calls.


The format of a sales script will depend on the needs of each company's agents. It usually contains key aspects that should be developed in the communication, although there are also rigid scripts that include the wording of the conversation and there are even those that only list the answers to objections that are frequently heard.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.