Sample - Sales Glossary - Upnify
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In sales, a sample refers to the presentation or demonstration of a product or service to a prospective customer. The aim of a sample is to allow the customer to see, try, or experience the product or service before making a purchasing decision. Samples are an effective tool for persuading prospective customers and closing sales, especially in industries where direct experience is crucial, such as the food industry, consumer electronics, fashion, and automotive, among others.

Here are some key points about samples in sales:

  1. Product Sample: In many industries, samples are physical examples of the product being offered. For instance, a car salesperson might allow a prospective customer to sit in a car, test drive it, and see how it handles.
  2. Service Sample: In the case of services, a sample might involve providing a limited version of a service for free or at a reduced cost so that the customer can experience how it works and what benefits it offers.
  3. Live Demonstration: Samples can also be live demonstrations performed by the salesperson to show how a product or service is used and highlight its features and advantages.
  4. Free Samples: In some cases, free product samples are offered, especially in the consumer goods industry, for customers to try before making a full purchase.
  5. Impact on Decision-Making: Samples are an effective sales strategy because they allow prospective customers to directly experience the product or service, which can influence their buying decision.
  6. Customization: Samples can be tailored to the specific needs and preferences of the customer, enhancing their effectiveness.

In summary, samples in sales are a powerful tool for engaging prospective customers and convincing them of the quality and value of a product or service. They help alleviate doubts and enable customers to make informed purchasing decisions.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.