In sales, a sample refers to the presentation or demonstration of a product or service to a prospective customer. The aim of a sample is to allow the customer to see, try, or experience the product or service before making a purchasing decision. Samples are an effective tool for persuading prospective customers and closing sales, especially in industries where direct experience is crucial, such as the food industry, consumer electronics, fashion, and automotive, among others.
Here are some key points about samples in sales:
In summary, samples in sales are a powerful tool for engaging prospective customers and convincing them of the quality and value of a product or service. They help alleviate doubts and enable customers to make informed purchasing decisions.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.