Satisfaction Survey - Sales Glossary - Upnify
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Satisfaction Survey


The objective of a satisfaction survey is to know the customers' perception of a product or service. Depending on the consumers' opinion, satisfaction will be generated.


Knowing the level of customer satisfaction will allow the company to identify areas for improvement and work on them.


Before conducting the satisfaction survey, it is necessary to establish the objectives and ask yourself: What do you want to obtain from the survey?


This survey measures the degree of satisfaction that customers have for a specific product or service and what is the level of commitment they have with the brand, through these surveys you can also know the dissatisfied customers.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.