Selling to the female brain - Sales Glossary - Upnify
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Selling to the Female Brain

Women have a characteristic, they want to be unique, therefore when presenting a product to them it is important to offer: something unique, sophisticated, unrepeatable, security and welfare for their family, because they buy under the principle of the "tribe", which refers to seeking the greatest good for a social group, for example the family.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.