Men buy a product according to its use and practicality. When selling to them you should consider the following: Men are tactile and visual.
It will be easier to sell if they are allowed to smell, taste and touch.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.