Selling to the male brain - Sales Glossary - Upnify
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Selling to the Male Brain


Men buy a product according to its use and practicality. When selling to them you should consider the following: Men are tactile and visual.

It will be easier to sell if they are allowed to smell, taste and touch.


  • There should be less talking.
  • He must feel that he is in charge.
  • He looks for products that help him survive.
  • The product must generate a feeling of pleasure and dominance.


The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.