It is the source that sends the information and initiates the communication, generally it is the seller or the company.
The sender can be individual or collective, this is the one who produces or originates the message. In some forms of communication, the sender and receiver may alternate roles. The role of the sender is of utmost importance, since the message and information transmitted or sent to different channels must be clear, so that it can be understood and the main objective of the communication is achieved.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.