It stands for Search Engine Optimization. It is the strategy formed by a set of specific actions on a web site, which are oriented to obtain a better position in the relevant non-paid (organic) results in search engines.
In simple terms is the process of improving your website visibility when people search for your products or services in all the search engines. The better visibility your website has, the more likely your are to attract potential customers to your business.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.