SMEs (Small and Medium-sized Enterprises) - Sales Glossary - Upnify
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SMEs (Small and Medium-sized Enterprises)


SMEs stands for Small and Medium-sized Enterprises. These are businesses that fall within a specific size range in terms of their number of employees, annual revenue, or other criteria. SMEs are a critical part of many economies worldwide, contributing to job creation, innovation, and economic growth.

Key characteristics of SMEs include:

  1. Size Range: SMEs can vary in size, but they typically have fewer employees and lower annual revenue compared to large corporations. The specific criteria for categorizing a business as an SME can differ from one country or region to another.
  2. Diverse Industries: SMEs operate in a wide range of industries, including manufacturing, services, technology, retail, and more. They play a significant role in various sectors of the economy.
  3. Flexibility: SMEs are often known for their agility and ability to adapt quickly to market changes. This flexibility can be an advantage in responding to evolving customer demands.
  4. Innovation: Many SMEs are centers of innovation, developing new products, services, and business models. Their smaller size can enable them to experiment and take risks.
  5. Local and Global Impact: SMEs can have a substantial impact at both the local and global levels. While some serve local markets, others export products and services internationally.
  6. Job Creation: SMEs are significant job creators in many economies. They often provide employment opportunities for a diverse range of workers.

It's important to note that the specific criteria for categorizing a business as an SME can vary by country or region. These criteria may include factors such as the number of employees, annual revenue, or industry classification. The goal of identifying and supporting SMEs is to promote economic development, encourage entrepreneurship, and foster a competitive business environment.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.