SMO (Social Media Optimization) - Sales Glossary - Upnify
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SMO (Social Media Optimization)


Optimization of the online presence on social networks according to the client's objectives. In the case of social networks, the objective is not to appear at the top of the search results, but to appear in the right environments with the right content.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.