Social Listening - Sales Glossary - Upnify
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Social Listening

Social Listening, also referred to as social monitoring, pertains to the process of monitoring and analyzing conversations and mentions across social networks and various digital platforms. This practice enables companies and digital marketers to gather insightful information regarding the perception of their brand, products, or services, as well as to comprehend the needs and opinions of their target audience.

The practice of Social Listening involves tracking brand-related mentions and relevant keywords across social networks, blogs, forums, and other online sources. Utilizing data analysis tools and technologies, user-generated content such as comments, reviews, posts, and tweets are collected and analyzed. This facilitates the identification of trends, behavioral patterns, positive or negative sentiments, and enables real-time detection of potential issues or reputational crises.

The information garnered through Social Listening holds great value for digital marketing endeavors, as it allows companies to gain a deeper understanding of their audience and adapt their strategies based on the obtained insights. For instance, it aids in identifying opportunities for product or service enhancements, proactively addressing issues or complaints, making adjustments to advertising campaigns, or launching engagement and loyalty initiatives.

Furthermore, Social Listening can be employed for benchmarking against competitors, identifying relevant influencers within the industry, conducting market research, and monitoring trends and topics of interest to the target audience.

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Consequently, Social Listening emerges as a valuable practice encompassing the monitoring and analysis of conversations and mentions across social networks and digital platforms. By leveraging this practice, companies can access crucial information about brand perception and audience needs, enabling them to refine their marketing strategies and enhance user relationships.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.