Social Selling is a technique that consists of using social networks as sales channels. Social Selling has the objective of capturing, connecting and establishing an interaction with prospects or customers. It also allows to strengthen the relationship between the user and the brand, to know their needs and to offer the most attractive and high value solutions.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.