Speed of Response - Sales Glossary - Upnify
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Speed of Response

In sales, speed of response is the time from the moment the company receives a new request for information until the prospect receives a quotation with the requested information.

It has been proven that the speed of response directly influences the probability of closing the sale. In other words, for every minute that it takes to send a quote, it is less likely that the salesperson will be able to close the sale.