Startups are known as emerging companies that have the potential to scale to a large company, thanks to the use of digital technologies. These technologies facilitate the distribution of their products exponentially, compared to an SME.
It should be noted that this term only applies to companies that are in their start-up or take-off phase.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.