It is the technique that allows to connect with the public through the art of storytelling. In sales it is used to arouse emotions in prospects or customers, nowadays it has gained a lot of strength as a tool for companies to generate emotional sales. In this technique it is advisable to put the customer at the center of the story.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.