Storytelling - Sales Glossary - Upnify
Upnify CRM

Back to dictionary


It is the technique that allows to connect with the public through the art of storytelling. In sales it is used to arouse emotions in prospects or customers, nowadays it has gained a lot of strength as a tool for companies to generate emotional sales. In this technique it is advisable to put the customer at the center of the story.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.