Strategic management process - Sales Glossary - Upnify
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Strategic management process


The strategic management process is composed of the complete set of commitments, decisions and actions that a company requires to achieve strategic competitiveness and obtain an above-average performance, other words, to exceed the estimated average sales.


This process is also defined as the set of management decisions aimed at determining the long-term performance of an organization, including internal and external analysis.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.