The strategic management process is composed of the complete set of commitments, decisions and actions that a company requires to achieve strategic competitiveness and obtain an above-average performance, other words, to exceed the estimated average sales.
This process is also defined as the set of management decisions aimed at determining the long-term performance of an organization, including internal and external analysis.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.