Survey - Sales Glossary - Upnify
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Survey


A set of questions that are created with the objective of collecting data for later analysis. The data collected can be qualitative or quantitative.


In general, surveys are directed to a specific public, they can be useful to detect the opinion, needs and interests of potential customers.


Surveys can be applied to find out about a problem and provide a solution. This technique is one of the most widely used methods in market research, since it allows obtaining real information directly from consumers.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.