Texts have a series of characteristics that make them comprehensible as a whole. In a text, coherence is the property that makes it possible for the text to have a semantic structure, that is, that the text has a unitary meaning that the reader can understand and is not a series of unconnected sentences.
In sales, it is of utmost importance that all communication with customers or prospects be consistent with each other, i.e. not contradict each other with the different communications that are transmitted.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.