Textual coherence - Sales Glossary - Upnify
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Textual coherence


Texts have a series of characteristics that make them comprehensible as a whole. In a text, coherence is the property that makes it possible for the text to have a semantic structure, that is, that the text has a unitary meaning that the reader can understand and is not a series of unconnected sentences.


In sales, it is of utmost importance that all communication with customers or prospects be consistent with each other, i.e. not contradict each other with the different communications that are transmitted.