This principle forms the foundation of effective sales communication, stating that all communication delivered by a sales professional should possess three essential characteristics:
By adhering to these characteristics, the salesperson's communication not only adds value but also fosters a stronger connection between them and the customer. Direct and impactful communication promotes effective retention of information, facilitating a mutually beneficial relationship between both parties.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.