It refers to the moment where a prospect is located in the buying cycle, some prospects may be at an early stage and not ready to contact a representative, so we must know the Timing or adapt to the timing of our potential customer.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.