It is a brief phrase that communicates the name or theme of a work; it is used in the writing of articles to generate sales or leads through this medium. It is the first thing the reader sees, so it must be eye-catching to invite the audience to read the article.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.