TOFU, MOFU, BOFU - Sales Glossary - Upnify
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TOFU, MOFU, BOFU


They stand for Top, Middle and Bottom of the funnel, and refer to the phase of the conversion funnel to which the Inbound Marketing tactic or strategy is oriented.



The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.