Each brand or company uses a certain tone of voice in all the written communications it issues, this refers to the way in which they communicate their messages; it can be relaxed or with a serious and technical language; each company has its own tone of voice and this must be in accordance with the essence of the company, its line of business and the public to its target audience.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.