Unique Selling Proposition (USP) - Sales Glossary - Upnify
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Unique Selling Proposition (USP)


This is a sales strategy that defines the difference that makes a product unique in comparison to its competition. This difference is made known through a market study, as well as the most perceived aspects of a certain brand.


Forming a purposeful and deliberate USP helps focus your marketing strategy and influences branding, messaging, copywriting and other marketing decisions. In short: a USP should quickly answer a potential customer's most immediate question about your brand: "What differentiates them from the competition?"




The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.