The buyer chooses the offerings that according to his perception deliver the most value, the sum of tangible and intangible benefits and costs. Value, a fundamental sales concept, is primarily a combination of quality, service and price called the customer value triad.
Consider the following:
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.