Visual anchors - Sales Glossary - Upnify
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Visual anchors

An anchor is the start and destination of each link, i.e. it is the activation point and the destination point of a link, both are called anchors and the activation of a link allows switching between nodes. Bold or underlined keywords are usually used to generalize the link.

Anchoring is a concept of Neuro Linguistic Programming (NLP) that refers to a phenomenon of association that is created between thoughts, ideas, sensations or states and a given stimulus, external or internal.

Sales management must contemplate the following aspects:

A sound, an aroma, a song. The "stimulus" that automatically triggers these experiences is what we call anchoring, and manages to generate a specific state in any situation and moment, without the need to think about it.

The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.