White paper - Sales Glossary - Upnify
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White paper

White Papers are used in marketing and sales to promote a new product, service or technology through persuasive writing without being promotional or a direct sale. The essence of a white paper is to influence decision making in favor of a company over the competition with convincing and reliable arguments.

White papers purppose in Digital Marketing. Creating white papers allows companies to demonstrate their expertise within a certain space. As people share links to white papers or mainstream media cover information included in a white paper, the content assists inbound link building and drives website traffic.