Yellow Pages, which translates to "Yellow Pages," is a printed or online directory that lists businesses, services and professionals by category and geographic location. Before the digital age, Yellow Pages were an essential tool for finding local products and services. Users could find phone numbers, addresses and contact details of businesses in their area. Businesses, in turn, used to invest in ads within the Yellow Pages to increase their visibility and attract potential customers.
With the rise of the Internet and online searches, print Yellow Pages have declined in relevance, but many have adapted to the digital age and now offer online platforms for businesses to advertise and be easily found by consumers.
Today, online Yellow Pages have become local directories and business search engines that allow users to search for specific products and services in a given geographic location.
Marketers still consider online Yellow Pages as an option for increasing the visibility of local businesses and attracting potential customers looking for services near them.
Although printed Yellow Pages have lost relevance with the advent of the Internet, online Yellow Pages are still a valuable option for local marketing and can be used to increase the visibility and reach of businesses in their geographic area.
The Sales Glossary is a compendium of all the most commonly used terminology in sales strategy. Many of the concepts listed here are used when implementing a CRM system or a digital sales funnel, no matter if they are legacy systems or an online CRM. See also our blog that deals with sales techniques, marketing and sales culture.