Canvas model

Boost your sales success: The Canvas Model as a Strategic Tool.

Upnify Editorial Team - 8 de noviembre, 2023


The canvas model is a powerful tool that has grown in popularity in recent years. This article explains how to use this technique to transform your companys sales strategy.

In the fast-paced world of sales, planning and strategy are critical to success. The canvas concept is one of the most creative and effective techniques of accomplishing this. In this article, we will go over this notion in-depth, offering pertinent data, graphs, and facts to back up its significance, as well as emphasizing its benefits and practical use in the realm of sales.


Description of the Canvas Model


The Canvas Model is a strategic planning tool that has become a fundamental pillar for entrepreneurs and professionals in various industries. Developed by Alexander Osterwalder and Yves Pigneur, the model is a visual representation that breaks down a company's strategy into nine fundamental blocks that provide a comprehensive view of the business and its market. These blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures.


The importance of the canvas model in the sales world is undeniable and is backed by impressive data and statistics:


  • Increased business success: According to a Harvard Business Review study, companies that use the Canvas Model are 47% more successful at implementing new business strategies than those that do not


  • Save time and resources: 78% of companies that incorporate the Canvas Model into their sales process report optimizing the use of resources and reducing the time spent on strategic planning.


  • Increased Adaptability: During the COVID-19 pandemic, many companies already using the Canvas Model were able to quickly adapt to market changes, allowing them to survive and, in some cases, thrive.


The Canvas Model provides several significant benefits to sales professionals


Holistic vision: Provides a 360-degree view of the sales strategy, identifying areas for improvement and opportunities to optimize results.


Strategic Clarity: Helps clearly define and communicate the value proposition of a product or service, making it easier to win customers.


Adaptability: Facilitates adaptation to market changes, which is essential in a constantly evolving business environment.


Effective collaboration: Encourages cross-departmental collaboration, aligning the entire team around the sales strategy.


The Canvas Model can be applied in a variety of contexts in the sales world.


  • Sales strategy planning: Helps define a solid sales strategy, identifying customer segments, channels, and key activities to achieve sales goals.

  • New product or service development: Facilitates the identification of opportunities and the creation of attractive value propositions for customers.

  • Sales Operations Optimization: Enables companies to review and improve processes to increase efficiency and effectiveness.

  • Risk and opportunity assessment: Helps anticipate market changes and proactively prepare to meet challenges.

The Canvas Model should be in every sales pro's toolkit. It provides a complete view of strategy, provides clarity, increases adaptability, and fosters collaboration. Data and statistics support its importance and practical application in the world of sales. If you want to increase your sales success, the Canvas Model is your ultimate strategic ally.

Por Upnify Editorial Team

Upnify Editorial  Team

Upnify´s Editorial Team; formed by professionals and experts in Marketing, Sales, Communication, Design and other areas. They share their experience through articles enriching the commercial culture.