Reptilian Brain

The Secret to Successful Sales: Unlocking the Power of Your Reptilian Brain

Upnify Editorial Team - 9 de noviembre, 2023


The reptilian brain communicates through basic emotions such as fear, desire, and contentment. To close a sale, you must evoke these emotions in your customer.

The human brain is an evolutionary marvel, and one of its parts is particularly intriguing: the reptilian brain. This primitive component, often known as the reptilian brain, evolved millions of years ago and is responsible for our basic instincts such as survival, reproduction, and, strangely, purchasing decisions! Understanding how this part of our brain functions is critical to sales success.


85 % of buying decisions are emotional


According to a Harvard Business Review study, most buying decisions are based on emotions. This is largely due to the influence of the reptilian brain, which focuses on emotional responses.


The evolution of the human brain: The neocortex


In addition to the reptilian brain, humans have the neocortex, which is a much newer part from an evolutionary standpoint. The Neocortex is the center of reason, planning, abstract thinking, and decision-making. It is the part of the brain that allows us to process information, analyze data, and make informed decisions.

In the world of sales, understanding the interaction between the reptilian brain and the neocortex is essential. The reptilian brain responds to primitive stimuli such as fear, pleasure, and urgency, while the neocortex is responsible for analyzing details, comparing options, and making rational decisions.


Reptilian Brain Benefits:


  • Improve your sales: Understanding how the reptilian brain works allows you to connect emotionally with your customers, which increases your chances of closing a sale.

  • Build stronger relationships: By knowing your customers' basic instincts, you can build stronger, longer-lasting relationships.

  • Save time and energy: By harnessing the power of the Reptilian Brain, you will shorten the sales cycle and make your sales process more efficient.


How can you use the Reptilian Brain to sell more?


Emotional Marketing Strategy: Use stories, colors, and visuals that evoke positive emotions in your customers.


Create Urgency: Tap into the Reptilian Brain's need to survive by creating a sense of urgency in your offers.


Simplify your message: The reptilian brain prefers simplicity. Use clear language and avoid overwhelming information in your sales presentations.


To summarize, understanding the reptilian brain is a valuable asset for every salesperson. Understanding how this ancient component of the human brain works can help you enhance your sales, develop stronger relationships, and streamline your sales process. Are you ready to unleash the power of your reptilian brain and elevate your sales skills? Success is just a gut instinct away!

Por Upnify Editorial Team

Upnify Editorial  Team

Upnify´s Editorial Team; formed by professionals and experts in Marketing, Sales, Communication, Design and other areas. They share their experience through articles enriching the commercial culture.