How to Improve Customer Service | The Secret Recipe

As companies we often believe that the main objective that we should look for in our customers is their loyalty, but we are wrong. What we should really get is their satisfaction.

"In my point of view, brand loyalty does not exist, what does exist is brand affinity."

You have to change the objective, if you pursue the number of sales, you will never achieve it, on the other hand, if you pursue to satisfy the customer's needs, they will purchase from you.

The ingredients you need to satisfy your customer's needs are:

 Focus on

All people working within the company should be focused on customer satisfaction, not just the CEO.

 Differentiation

You must have a differentiation as a brand and a company, which makes you unique. You should answer why do you do what you do and tell it to your customers.

 Try

You should always keep in mind that you have to try, measure and correct. What you should do, instead of doing a big project that takes a lot of money and time, is to bring your product to the market, so they can make it tangible and you can receive some feedback.

 Transparency

There is no better choice than being extremely transparent with customers, telling them what it is and what it isn't. In that way, they will understand what they are buying, which will give you enough weight to differentiate the company from the rest.

 Coherence

There should be a relationship between what you say and what you do. When you deliver the products to the customer, you must be 100% consistent with what you mentioned before.

In fact, you should put yourself in the customer's shoes, try to solve their needs and ask yourself, would you buy the product or service you are offering? If you answered no, you have many aspects to work on.