How to Improve Customer Service | The Secret Recipe
Upnify Editorial Team - 5 de agosto, 2022
The secret recipe is the space where you will learn the essential ingredients to meet your goals as an entrepreneur and take your company to the next level. In this article you will learn the 5 elements to improve your customer service.
As companies we often believe that the main objective that we should look for in our customers is their loyalty, but we are wrong. What we should really get is their satisfaction.
"In my point of view, brand loyalty does not exist, what does exist is brand affinity."
You have to change the objective, if you pursue the number of sales, you will never achieve it, on the other hand, if you pursue to satisfy the customer's needs, they will purchase from you.
The ingredients you need to satisfy your customer's needs are:
All people working within the company should be focused on customer satisfaction, not just the CEO.
You must have a differentiation as a brand and a company, which makes you unique. You should answer why do you do what you do and tell it to your customers.
You should always keep in mind that you have to try, measure and correct. What you should do, instead of doing a big project that takes a lot of money and time, is to bring your product to the market, so they can make it tangible and you can receive some feedback.
There is no better choice than being extremely transparent with customers, telling them what it is and what it isn't. In that way, they will understand what they are buying, which will give you enough weight to differentiate the company from the rest.
There should be a relationship between what you say and what you do. When you deliver the products to the customer, you must be 100% consistent with what you mentioned before.
In fact, you should put yourself in the customer's shoes, try to solve their needs and ask yourself, would you buy the product or service you are offering? If you answered no, you have many aspects to work on.